QUICK TIP- Average AIF (Audience Interest Factor) of a B2B trade show is 16%- AIF defined is the percentage of total attendance that would be interested in your product or service. When evaluating trade shows you can take average attendance, multiply it by AIF , and then multiply by your average sale and quickly establish the potential ROI of participation.
 
How Many Objectives Could You Hit If Thousands Of Industry Professionals From All Across The Planet Circulated Around You For Three Days Looking For The Solution You Provide? Come Find Out @ Tech Phenomenon
 
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